search query: @author Peltier, J.W. / total: 3
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1.
Understanding the antecedents to the adoption of CRM technology by small retailers: entrepreneurs vs owner-managers
International Small Business Journal
2009 : JUN, VOL. 27:3, p. 307-336
 2009 Peltier, J.W.
Schibrowsky, J.A.
Zhao, Y.
2.
Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing
International Journal of Advertising
2003 : VOL. 22:1, p. 93-115
 2003 Peltier, J.W.
Schibrowsky, J.A.
Schultz, D.E.
3.
Leveraging customer information to develop sequential communication strategies: A case study of charitable-giving behavior
Journal of Advertising Research
2002 : JUL/AUG, VOL. 42:4, p. 23-33, 34-41
 2002 Peltier, J.W.
Schibrowsky, J.A.
Schultz, D.E.
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