search query: @author Penz, E. / total: 2
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1.
The role of mixed emotions in consumer behaviour: investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
European Journal of Marketing
2011 : VOL 45:1/2, p. 104-132
 2011 Penz, E.
Hogg, M. K.
2.
Enhancing the trustworthiness of qualitative research in international business
Management International Review
2008 : VOL. 48:6, p. 689-714
 2008 Sinkovics, R.R.
Penz, E.
Ghauri, P.N.
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