search query: @author Pepall, L. M. / total: 2
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1.
The simple economics of brand stretching
Journal of Business
2002 : JUL, VOL. 75:3, p. 535-552
 2002 Pepall, L. M.
Richards, D. J.
2.
The profitability of Canadian defence contractors.
International Journal of Industrial Organization
1991 : SEP, VOL. 9:3, p. 425-440
 1991 Pepall, L. M.
Shapiro, D. M.
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