search query: @author Peracchio, L. A. / total: 3
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1.
Cross-Cultural and Cognitive Aspects of Web Site Navigation
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 397-410
 2002 Luna, D.
Peracchio, L. A.
Juan, M. D. de
2.
Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach
Journal of Consumer Research
2002 : SEP, VOL. 28:2, p. 284-295
 2002 Luna, D.
Peracchio, L. A.
3.
Evaluating Persuasion-Enhancing Techniques from a Resouce-Matching Perspective
Journal of Consumer Research
1997 : SEP, Vol. 24:2, p. 178-191
 1997 Peracchio, L. A.
Meyers-Levy, J.
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