search query: @author Peres, R. / total: 2
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1.
Innovation diffusion and new product growth models: A critical review and research directions
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 91-106
 2010 Peres, R.
Muller, E.
Mahajan, V.
2.
The role of seeding in multi-market entry
International Journal of Research in Marketing
2005 : DEC, VOL. 22:4, p. 375-393
 2005 Libai, B.
Muller, E.
Peres, R.
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