search query: @author Peterman, J. L. / total: 2
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1.
Differences between the levels of spot and network television advertising rates.
Journal of Business
1979 : OCT, VOL. 52:4, p. 549-561
 1979 Peterman, J. L.
2.
A comment on television network price discrimination.
Journal of Business
1978 : 2 APR VOL.51 p.343-352
 1978 Peterman, J. L.
Carney, M.
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