search query: @author Peterson, R. / total: 8
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1.
Task conflict and relationship conflict in top management teams: the pivotal role of intragroup trust
Journal of Applied Psychology
2000 : FEB, VOL. 85:1, p. 102-111
 2000 Simons, T.
Peterson, R.
2.
Trademark dilution and the practice of marketing
Journal of the Academy of Marketing Science
1999 : SPRING, VOL. 27:2, p. 255-268
 1999 Peterson, R.
3.
Business-to-business selling determinants of quality
Industrial Marketing Management
1998 : JAN, VOL. 27:1, p. 51-62
 1998 Westbrook, K.
Peterson, R.
4.
A meta-analysis of Cronbach's coefficient alpha
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 381-391
 1994 Peterson, R.
5.
The effect of effort on sales performance and job satisfaction
Journal of Marketing
1994 : APR, VOL. 58:2, p. 70-80
 1994 Brown, S.
Peterson, R.
6.
A note on alternative contact strategies in mail surveys.
Journal of the Market Research Society
1989 : JUL, VOL. 31:3, p. 409-418
 1989 Peterson, R.
Albaum, G.
Kerin, R.
7.
Data center depopulation.
Datamation
1988 : DEC 1, VOL. 34:24, p. 50, 51, 53, 55, 57
 1988 Peterson, R.
8.
Capital structure of growing small firms : a 12-country study on becoming bankable.
International Small Business Journal
1987 : SUMMER, VOL. 5:4, p. 10-22
 1987 Peterson, R.
Schulman, J.
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