search query: @author Peterson, R. A. / total: 11
references: 1-10 / 11
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title | year | author | ||
1. |
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 348-361 |
2002 | Balasubramanian, S. Peterson, R. A. Jarvenpaa, S. L. |
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2. |
Journal of the Academy of Marketing Science
1997 : Vol. 25:4, p. 329-346 |
1997 | Peterson, R. A. Balasubramanian, S. Bronnenberg, B. J. |
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3. |
Journal of Marketing
1992 : OCT, VOL. 56:4, p. 33-52 |
1992 | Kerin, R. A. Varadarajan, P. R. Peterson, R. A. |
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4. |
Business Horizons
1989 : JUL-AUG, VOL. 32:4, p. 63-66 |
1989 | Peterson, R. A. Albaum, G. Kozmetsky, G. |
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5. |
International Journal of Research in Marketing
1988 : VOL. 5:2, p. 125-136 |
1988 | Peterson, R. A. |
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6. |
Business Horizons
1986 : JAN/FEB, VOL. 29:1, p. 10-14 |
1986 | Peterson, R. A. Kozmetsky, G. Albaum, G. |
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7. |
Journal of International Business Studies
1984 : SPRING/SUMMER, VOL. 15:1, p. 161-173 |
1984 | Albaum, G. Peterson, R. A. |
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8. |
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 41-47 |
1983 | Kerin, R. A. Peterson, R. A. |
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9. |
Industrial Marketing Management
1980 : FEB, VOL. 9:1, p. 69-73 |
1980 | Peterson, R. A. Kerin, R. A. |
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10. |
Management Science
1978 : NOV, VOL. 24:15, p. 1589-1597 |
1978 | Mahajan, V. Peterson, R. A. |
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