search query: @author Pfeiffer, M. / total: 3
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1.
Can old media enhance new media? How traditional advertising pays off for an online social network
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 42-49
 2010 Pfeiffer, M.
Zinnbauer, M.
2.
Decoding demand opportunities
Business Strategy Review
2010 : SPRING, VOL. 21:1, p. 64-67
 2010 Joachimsthaler, E.
Pfeiffer, M.
3.
Brand key performance indicators as a force for brand equity management
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 187-197
 2005 Rubinson, J.
Pfeiffer, M.
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