search query: @author Pike, S. / total: 2
references: 1-2 / 2
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1.
Destination brand positions of a competitive set of near-home destinations
Tourism Management
2009 : DEC, VOL. 30:6, p. 857-866
 2009 Pike, S.
2.
Consumer-based brand equity for destinations: practical DMO performance measures
Journal of Travel & Tourism Marketing
2007 : VOL. 22:1, p. 51-61
 2007 Pike, S.
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