search query: @author Pine, B. J. / total: 5
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1.
Beyond goods and services. Staging experiences and guiding transformations
Strategy and Leadership
1997 : MAY-JUN, VOL. 25:3, p. 11-18
 1997 Gilmore, J. H.
Pine, B. J.
2.
The faces of mass customization (Fertigungstechnische Entwicklung; Neue Produkte; Organisationsstruktur; Massenfertigung)
Harvard Business Review
1997 : JAN-FEB, VOL. 75:1, p. 91-101
 1997 Gilmore, J. H.
Pine, B. J.
3.
P. Schwartz offers two scenarios for the future
Planning Review
1995 : SEP-OCT, VOL. 23:5, p. 30-32
 1995 Pine, B. J.
4.
Do you want to keep customers forever? (Marketinginformationssystem)
Harvard Business Review
1995 : MAR-APR, VOL. 73:2, p. 103-114
 1995 Pine, B. J.
Peppers, D.
Rogers, M.
5.
Making mass customization work (Massenfertigung, Auftragsfertigung)
Harvard Business Review
1993 : SEP-OCT, VOL. 71:5, p. 108-119
 1993 Pine, B. J.
Victor, B.
Boynton, A. C.
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