search query: @author Plakoyiannaki, E. / total: 2
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1.
Female role stereotypes in print advertising. Identifying associations with magazine and product categories
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1411-1434
 2009 Plakoyiannaki, E.
Zotos, Y.
2.
How do organisational members perceive CRM? Evidence from a U.K. service firm
Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p. 363-392
 2005 Plakoyiannaki, E.
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