search query: @author Plaschka, G. / total: 3
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1.
The art and science of customer choice modeling: reflections, advances, and managerial implications
Cornell Hotel and Restaurant Administration Quarterly
2003 : VOL. 44: 5-6, p. 156- 165
 2003 Verma, R.
Plaschka, G.
2.
Understanding customer choices: a key to successful management of hospitality services
Cornell Hotel and Restaurant Administration Quarterly
2002 : DEC, VOL. 43:6, p. 15-24
 2002 Verma, R.
Plaschka, G.
Louviere, J. J.
3.
Stand und Perspektiven der empirischen Gründungsforschung in Österreich.
Journal für Betriebswirtschaft
1987 : VOL. 37:4, p. 164-177
 1987 Mugler, J.
Plaschka, G.
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