search query: @author Plummer, J.T. / total: 3
references: 1-3 / 3
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1.
Measurable emotions: how television ads really work
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 137-153
 2010 Micu, A.C.
Plummer, J.T.
2.
How personality makes a difference
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 79-83
 2000 Plummer, J.T.
3.
Outliving the myths
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 26-28
 1990 Plummer, J.T.
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