search query: @author Pollay, R. W. / total: 4
references: 1-4 / 4
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1.
The distorted mirror : reflections on the unintended consequences of advertising.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 18-36
 1986 Pollay, R. W.
2.
The subsiding sizzle : a descriptive history of print advertising, 1900-1980.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 24-37
 1985 Pollay, R. W.
3.
Images of ourselves : The good life in twentieth century advertising.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 887-897
 1985 Belk, R. W.
Pollay, R. W.
4.
Wanted: a history of advertising.
Journal of Advertising Research
1978 : 5 OCT VOL.18 p.63-68
 1978 Pollay, R. W.
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