search query: @author Powaga, K. / total: 2
references: 1-2 / 2
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1.
Using consumer attitudes to value brands: Evaluation of the financial value of brands
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 225-231
 2004 Hupp, O.
Powaga, K.
2.
Customer satisfaction analysis: Identification of key drivers
European Journal of Operational Research
2004 : MAY, VOL. 154:3, p. 819-827
 2004 Conklin, M.
Powaga, K.
Lipovetsky, S.
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