search query: @author Prabhaker, P. / total: 2
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1.
Identifying who dislikes television advertising: not by demographics alone
Journal of Advertising Research
1994 : NOV/DEC, VOL. 34:6, p. 17-29
 1994 Alwitt, L.
Prabhaker, P.
2.
Hierarchical heuristics in evaluation of competitive brands based on multiple cues
Psychology & Marketing
1994 : MAY/JUN, VOL. 11:3, p. 217-234
 1994 Prabhaker, P.
Sauer, P.
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