search query: @author Prabhu, J. / total: 3
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1.
The influence of business strategy on new product activity : The role of market orientation
International Journal of Research in Marketing
2003 : VOL 20:4, p. 377-397
 2003 Frambach, R. T.
Prabhu, J.
Verhallen, T. M. M.
2.
Do consumers ever learn? Analysis of segment behavior in experimental markets
Journal of Behavioral Decision Making
2000 : JAN-MAR, VOL. 13:1, p. 19-34
 2000 Prabhu, J.
Tellis, G.
3.
Strategy-based segmentation of industrial markets
Industrial Marketing Management
1998 : JUL, VOL. 27:4, p. 305-314
 1998 Verhallen, T.
Frambach, R.
Prabhu, J.
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