search query: @author Pringle, L. G. / total: 3
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1.
The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are
Marketing Science
2001 : VOL. 20:4, p. 373-381
 2001 Pringle, L. G.
2.
Possible biases in parameter estimation with store audit data.
Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 91-96
 1980 Shoemaker, R.
Pringle, L. G.
3.
Problems that plague multinational marketers.
Harvard Business Review
1979 : JUL-AUG, VOL. 57:4, p. 118-124
 1979 Weichmann, U. E.
Pringle, L. G.
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