search query: @author Punj, G. N. / total: 5
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1.
Effects of using a nonverbal (musical) cue on recall and playback of television advertising: Implications for advertising tracking
Journal of Business Research
1998 : MAY, VOL. 42:1, p. 39-51
 1998 Stewart, D. W.
Punj, G. N.
2.
A typology of individual search strategies among purchasers of new automobiles.
Journal of Consumer Research
1984 : MAR, VOL. 10:4, p. 417-431
 1984 Furse, D. H.
Punj, G. N.
Stewart, D. W.
3.
An interaction framework of consumer decision making.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 181-196
 1983 Punj, G. N.
Stewart, D. W.
4.
A model of consumer information search behavior for new automobiles.
Journal of Consumer Research
1983 : MAR, VOL. 9:4, p. 366-380
 1983 Punj, G. N.
Staelin, R.
5.
The choice process for graduate business schools.
Journal of Marketing Research
1978 : NOV, VOL. 15:4, p. 588-598
 1978 Punj, G. N.
Staelin, R.
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