search query: @author Putler, D. S. / total: 2
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1.
Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework
Marketing Science
1996 : Vol. 16:2, p. 166-181
 1996 Kalyanam, K.
Putler, D. S.
2.
Hits and misses: Herd behavior and online product popularity
Marketing Letters
1996 : OCT, VOL. 7:4, p. 297-305
 1996 Hanson, W. A.
Putler, D. S.
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