search query: @author Puto, C. P. / total: 5
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1.
Rethinking television audience measures: An exploration into the construct of audience connectedness
Marketing Letters
1999 : NOV, VOL. 10:4, p. 393-407
 1999 Russell, C. A.
Puto, C. P.
2.
Organizational climate and decision framing : an integrated approach to analyzing industrial buying decisions.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 179-192
 1989 Qualls, W. J.
Puto, C. P.
3.
The framing of buying decisions memory factors in advertising.
Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 301-315
 1987 Puto, C. P.
4.
Which buying decisions are made by individuals and not by groups?
Industrial Marketing Management
1986 : MAY, VOL. 15:2, p. 129-138
 1986 Patton, W. E.
Puto, C. P.
King, R. H.
5.
Risk handling strategies in industrial vendor selection decisions.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 89-98
 1985 Puto, C. P.
Patton, W. E.
King, R. H.
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