search query: @author Putrevu, S. / total: 3
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1.
Communicating with the sexes: Male and female responses to print advertisements
Journal of Advertising
2004 : FALL VOL. 33:3, p. 51-62
 2004 Putrevu, S.
2.
Acceptance of recycling appeals: the moderating role of perceived consumer effectiveness
Journal of Marketing Management
1998 : JUL, VOL. 14:6, p. 581-590
 1998 Lord, K.R.
Putrevu, S.
3.
A model of search behavior with an application to grocery shopping
Journal of Retailing
1997 : VOL. 73:4, p. 463-486
 1997 Putrevu, S.
Ratchford, B. T.
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