search query: @author Qualls, W. / total: 2
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1.
Assessing industrial buyers' perceptions of quality and their effects on satisfaction
Industrial Marketing Management
1995 : OCT, VOL. 24:5, p. 359-368
 1995 Qualls, W.
Rosa, A.
2.
Shortening of the PLC (product life cycle) - an empirical test.
Journal of Marketing
1981 : Fall, Vol. 45:4, p. 76-80
 1981 Qualls, W.
Michaels, R. E.
Olshavsky, R. W.
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