search query: @author Quester, P.G. / total: 4
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1.
Consumer-based brand equity and country-of-origin relationships: some empirical evidence
European Journal of Marketing
2006 : VOL. 40:5/6, p.696-717
 2006 Pappu, R.
Quester, P.G.
Cooksey, R.W.
2.
Do product components and their country-of-origin influence product evaluations?
Journal of Asia-Pacific Business
2004 : OCT, VOL 5:2, p. 33-58
 2004 Karunaratna, A.
Quester, P.G.
Johnson, L.W.
3.
Attitudinal effects of combined sponsorship and sponsor's prominence on basketball in Europe
Journal of Advertising Research
2001 : JAN-FEB, VOL. 41:1, p. 48-58
 2001 Lardinoit, T.
Quester, P.G.
4.
Advertising and promotion leverage on arts sponsorship effectiveness
Journal of Advertising Research
2001 : JAN-FEB, VOL. 41:1, p. 33-47
 2001 Quester, P.G.
Thompson, B.
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