search query: @author Rabuck, M. J. / total: 2
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1.
Advertising wearin and wearout: Ten years later - more empirical evidence and successful practice
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 7-18
 1998 Henderson Blair, M.
Rabuck, M. J.
2.
Some observations on advertising for large brands
Journal of Advertising Research
1997 : MAY-JUN, VOL. 37:3, p. 17-25
 1997 Rabuck, M. J.
Rosenberg, K. E.
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