search query: @author Raju, J.S. / total: 2
references: 1-2 / 2
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1.
Assessing new empirical industrial organization (NEIO) methods: the case of five industries
International Journal of Research in Marketing
2006 : DEC, VOL. 23:4, p. 369-383
 2006 Roy, A.
Namwoon, K.
Raju, J.S.
2.
Positioning of store brands
Marketing Science
2002 : FALL, VOL. 21:4, p. 378-397
 2002 Sayman, S.
Hoch, S.J.
Raju, J.S.
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