search query: @author Rangan, V.K. / total: 4
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1.
Lofty missions, down-to-earth plans
Harvard Business Review
2004 : MAR, VOL. 82:3, p. 112-119
 2004 Rangan, V.K.
2.
Staple yourself to an order (classic)
Harvard Business Review
2004 : JUL/AUG, VOL. 82:7-8, p. 162-171
 2004 Shapiro, B.P.
Rangan, V.K.
Sviokla, J.J.
3.
Een strategische opzet voor distributiekanalen.
Holland Management Review
1997 : 56, p. 47-56
 1997 Anderson, E.
Day, G.S.
Rangan, V.K.
4.
Channel selection for new industrial products: a framework, method and application.
Journal of Marketing
1992 : VOL.56:3, p.69-82
 1992 Rangan, V.K.
Menezes, M.A.J.
Maier, E.P.
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