search query: @author Rao, A. R. / total: 5
references: 1-5 / 5
« previous page | next page »
 titleyearauthor
1.
The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances
Marketing Science
2003 : SPRING, VOL. 22:2, p. 246-268
 2003 Rao, A. R.
Mahi, H.
2.
Alianzas de marca: simbolo de calidad de producto.
Harvard-Deusto Business Review
1995 : 65,p. 64-75
 1995 Rao, A. R.
Ruekert, R. W.
3.
Brand alliances as signals of product quality (Markenmanagement)
Sloan Management Review
1994 : FALL, VOL. 36:1, p. 87-97
 1994 Rao, A. R.
Ruekert, R. W.
4.
The effect of price, brand name, and store name on buyers' perceptions of product quality: an integrative review
Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 351-357
 1989 Rao, A. R.
Monroe, K. B.
5.
Detection of nonstationarity in hydrologic time series.
Management Science
1986 : SEP, VOL. 32:9, p. 1206-1217
 1986 Rao, A. R.
Yu, G. H.
« previous page | next page »
SCIMA