search query: @author Rao, A.R. / total: 4
references: 1-4 / 4
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1.
Close encounters of two kinds: False alarms and dashed hopes
Marketing Science
2002 : SPRING, VOL. 21:2, p. 178-196
 2002 Chen, H.
Rao, A.R.
2.
Price Premium Variations as a Consequence of Buyers' Lack of Information
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 412-423
 1992 Rao, A.R.
Bergen, M.E.
3.
The Effects of Prior Knowledge on Price Acceptability and the Type of Information Examined
Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 256-270
 1992 Rao, A.R.
Sieben, W.A.
4.
The Influence of Familial and Peer-based Reference Groups on Consumer Decisions
Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 198-211
 1992 Childers, T.L.
Rao, A.R.
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