search query: @author Rao, C. P. / total: 12
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1.
Moral philosophies of marketing managers: a comparison of American, Australian and Malaysian cultures
European Journal of Marketing
2002 : VOL. 36:7-8, p. 768-791
 2002 Karande, K.
Rao, C. P.
Singhapakdi, A.
2.
The Exporter - Import Agent Contract and the Influence of Cultural Dimensions
Journal of Marketing Management
2001 : FEB, VOL. 17:1-2, p. 137-158
 2001 Kamnaratna, A. R.
Johnson, L. W.
Rao, C. P.
3.
Marketing to public- and private-sector companies in emerging countries: a study of Indian purchasing managers
Journal of international marketing
1999 : VOL. 7:3, p. 64-83
 1999 Karande, K.
Shankarmahesh, M. N.
Rao, C. P.
4.
The capabilities and performance advantages of market-driven firms
European Journal of Marketing
1999 : VOL. 33: 11-12, p. 1171-1202
 1999 Vorhies, D. W.
Harker, M.
Rao, C. P.
5.
Evaluating alternative segmentation strategies in standard industrial markets
European Journal of Marketing
1995 : VOL. 29:2, p. 58-75
 1995 Rao, C. P.
Wang, Z.
6.
choice of foreign market entry modes by service firms: role of market knowledge
Management International Review
1990 : VOL. 30:2, p. 135-150
 1990 Erramilli, M. K.
Rao, C. P.
7.
Impact of domestic recession on export marketing behaviour.
International Marketing Review
1990 : VOL. 7:2, p. 54-65
 1990 Rao, C. P.
Errmanilli, M. K.
Ganesh, G. K.
8.
Is US high technology high enough?
Columbia Journal of World Business
1986 : SUMMER, VOL. 21:2, p. 47-54
 1986 Krishna, E. M.
Rao, C. P.
9.
An investigation of respondent anonymity`s effect on mailed questionnaire response rate and quality.
Journal of the Market Research Society
1981 : JUL, VOL. 3:3, p. 150-160
 1981 McDaniel, S. W.
Rao, C. P.
10.
Industrial buyer complaining behaviour.
Industrial Marketing Management
1980 : OCT, VOL. 9:4, p. 299-304
 1980 Williams, A.
Rao, C. P.
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