search query: @author Rao, R. C. / total: 3
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1.
Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets
Marketing Science
2001 : VOL. 20:1, p. 61-81
 2001 Rao, R. C.
Syam, N.
2.
Can repeating an advertisement more frequently than the competition affect brand preference in a mature market?
Journal of Marketing
1995 : APR, VOL. 59:2, p. 32-42
 1995 d'Souza, G.
Rao, R. C.
3.
Competition, strategy, and price dynamics : a theoretical and empirical investigation.
Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 283-296
 1985 Rao, R. C.
Bass, F. M.
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