search query: @author Ratchford, B. / total: 2
references: 1-2 / 2
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title | year | author | ||
1. |
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 263-277 |
1997 | Moorthy, S. Ratchford, B. Talukdar, D. |
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2. |
Journal of Retailing
1996 : FALL, VOL. 72:4, p. 333-356 |
1996 | Kamakura, W. Lenartowicz, T. Ratchford, B. |
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