search query: @author Rau, P. A. / total: 3
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1.
The environmental scanning practices of U.S. multinationals in the late 1980s.
Management International Review
1988 : VOL. 28:4, p. 4-14
 1988 Preble, J. F.
Rau, P. A.
Reichel, A.
2.
The marketing research process : role perceptions of researchers and users.
Journal of Advertising Research
1987 : DEC/1988 JAN, VOL. 27:6, p. 9-21
 1987 Krum, J. R.
Rau, P. A.
Keiser, S. K.
3.
Standardisation of marketing strategy by multinationals.
International Marketing Review
1987 : AUTUMN, VOL. 4:3, p. 18-28
 1987 Rau, P. A.
Preble, J. F.
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