search query: @author Raven, P. / total: 2
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1.
Loyalty programs - airlines outdo hotels
Cornell hospitality quarterly: hospitality leadership through learning
2009 : AUG, VOL. 50:3, p. 371-382
 2009 DeKay, F.
Toh, R.S.
Raven, P.
2.
Comparative advertising: views from advertisers, agencies, media and policy makers (!Federal Trade Commission)
Journal of Advertising Research
1989 : OCT-NOV, VOL. 29:5, p. 38-48
 1989 Muehling, D.D.
Stem, D.E.
Raven, P.
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