search query: @author Ray, M. L. / total: 4
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1.
Affective responses madiating acceptance of advertising.
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 234-249
 1986 Batra, R.
Ray, M. L.
2.
Situational effects of advertising repetition : The moderating influence of motivation, ability, and opportunity to respond.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 432-445
 1986 Batra, R.
Ray, M. L.
3.
Three prescriptions for clutter.
Journal of Advertising Research
1986 : FEB-MAR, VOL. 26:1, p. 69-77
 1986 Ray, M. L.
Webb, P. H.
4.
Effects of TV clutter.
Journal of Advertising Research
1979 : JUN, VOL. 19:3, p. 7-12
 1979 Webb, P. H.
Ray, M. L.
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