search query: @author Reibstein, D. / total: 4
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1.
The impact of business objectives and the time horizon of performance evaluation on pricing behavior
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 67-81
 2001 Keil, S.K.
Reibstein, D.
Wittink, D.R.
2.
Brand equity and vertical product line extent
Marketing Science
1998 : VOL. 17:4, p. 356-379
 1998 Randall, T.
Ulrich, K.
Reibstein, D.
3.
Market share and distribution: a generalization, a speculation, and some implications
Marketing Science
1995 : VOL. 14:3/2-2, p. G190-G202
 1995 Reibstein, D.
Farris, P.
4.
Do marketing expenditures to gain distribution cost the customer?
European Management Journal
1995 : MAR, VOL. 13:1, p. 31-38
 1995 Reibstein, D.
Farris, P.
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