search query: @author Reichert, T. / total: 2
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1.
The naked truth: revealing the affinity for graphic sexual appeals in advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 436-448
 2011 Reichert, T.
LaTour, M. S.
Ford, J. B.
2.
The effects of sexual social marketing appeals on cognitive processing and persuasion
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 13-27
 2001 Reichert, T.
Heckler, S.E.
Jackson, S.
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