search query: @author Reinartz, W. / total: 4
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1.
Getting the most out of all your customers
Harvard Business Review
2004 : JUL/AUG, VOL. 82:7-8, p. 116-123
 2004 Thomas, J.S.
Reinartz, W.
Kumar, V.
2.
The mismanagement of customer loyalty
Harvard Business Review
2002 : JUL, VOL. 80:7, p. 86-94
 2002 Reinartz, W.
Kumar, V.
3.
Store-, market-, and consumer-characteristics: the drivers of store performance
Marketing Letters
1999 : FEB, VOL. 10:1, p. 5-22
 1999 Reinartz, W.
Kumar, V.
4.
The impact of internal and external reference prices on brand choice: the moderating role of contextual variables
Journal of Retailing
1998 : FALL, VOL. 74:3, p. 401-426
 1998 Kumar, V.
Karande, K.
Reinartz, W.
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