search query: @author Rentz, J. O. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Generalizability theory : a comprehensive method for assessing and improving the dependability of marketing measures.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 19-28
 1987 Rentz, J. O.
2.
Analyzing changing consumption patterns with cohort analysis.
Journal of Marketing Research
1983 : FEB, VOL. 20:1, p. 12-20
 1983 Rentz, J. O.
Reynolds, F. D.
Stout, R. G.
3.
Cohort analysis : an aid to strategic planning.
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 62-70
 1981 Reynolds, F. D.
Rentz, J. O.
« previous page | next page »
SCIMA