search query: @author Resnik, A. / total: 3
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1.
Information Content in Television Advertising:A Replication and Extension
Journal of Advertising Research
1991 : JUNE/JULY, VOL. 31, p.36-46
 1991 Stern, B.
Resnik, A.
2.
Marketing : the prospects for the 1980s.
Long Range Planning
1982 : FEB, VOL. 15:1, p. 34-39
 1982 Mason, J. B.
Resnik, A.
3.
Magazine advertising: an analysis of its information content.
Journal of Advertising Research
1981 : APR, VOL. 21:2, p. 39-44
 1981 Stern, B. L.
Krugman, D. M.
Resnik, A.
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