search query: @author Rethans, A. J. / total: 2
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1.
Role portrayals of women in advertising : cognitive responses and advertising effectiveness.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 54-63
 1987 Leigh, T. W.
Rethans, A. J.
Reichenbach Whitney, T.
2.
Effects of television commercial repetition, receiver knowledge, and commercial length : a test of the two-factor model.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 50-61
 1986 Rethans, A. J.
Swasy, J. L.
Marks, L. J.
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