search query: @author Reynolds, F. D. / total: 5
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1.
Analyzing changing consumption patterns with cohort analysis.
Journal of Marketing Research
1983 : FEB, VOL. 20:1, p. 12-20
 1983 Rentz, J. O.
Reynolds, F. D.
Stout, R. G.
2.
Cohort analysis : an aid to strategic planning.
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 62-70
 1981 Reynolds, F. D.
Rentz, J. O.
3.
How to make a marketing-research professional.
Journal of Advertising Research
1981 : APR, VOL. 21:2, p. 19-21
 1981 Reynolds, F. D.
4.
Toward a method for assessing adequacy of classifications of consumer characteristics.
Journal of the Market Research Society
1980 : JAN, VOL. 22:1, p. 3-27
 1980 Reynolds, F. D.
Neter, J.
5.
Validity of focus-group findings.
Journal of Advertising Research
1978 : 3 JUN VOL.18 p.21-24
 1978 Reynolds, F. D.
Johnson, D. K.
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