search query: @author Reynolds, T.J. / total: 2
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1.
Decision-based voter segmentation: An application for campaign message development
European Journal of Marketing
2010 : VOL. 44:3/4, p. 310-330
 2010 Phillips, J.M.
Reynolds, T.J.
Reynolds, K.
2.
Methodological and strategy development implications of decision segmentation
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 445-461
 2006 Reynolds, T.J.
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