search query: @author Rhoads, G. K. / total: 3
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1.
Do organizational practices matter in role stress processes? A study of direct and moderating effects for marketing oriented boundary spanners (Arbeitsstress)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 69-86
 1996 Singh, J.
Verbeke, W.
Rhoads, G. K.
2.
Adapting market surveys to individual respondents
Journal of the Market Research Society
1992 : APR, VOL. 34:2, p. 125-147
 1992 Singh, J.
Rhoads, G. K.
Howell, R. D.
3.
Adaptive designs for Likert-type data: an approach for implementing marketing surveys.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 304-321
 1990 Singh, J.
Howell, R. D.
Rhoads, G. K.
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