search query: @author Rich, N. / total: 3
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1.
High quality and low cost: the lean service centre
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1477-1497
 2009 Piercy, N.
Rich, N.
2.
The implications of lean operations for sales strategy: from sales-force to marketing-force
Journal of Strategic Marketing
2009 : JUN-AUG, VOL. 17:3-4, p. 237-255
 2009 Piercy, N.
Rich, N.
3.
Strategic marketing and operations relationships: the case of the lean enterprise
Journal of Strategic Marketing
2004 : SEP, VOL. 12:3, p. 145-161
 2004 Piercy, N.C.
Rich, N.
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