search query: @author Riesz, P. C. / total: 2
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1.
Prices and price/quality relationships : a longitudinal analysis.
Journal of Marketing
1988 : JAN, VOL. 52:1, p. 36-51
 1988 Curry, D. J.
Riesz, P. C.
2.
A major price-perceived quality study reexamined.
Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 259-262
 1980 Riesz, P. C.
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