search query: @author Rinne, H. J. / total: 3
references: 1-3 / 3
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1.
The six shopping worlds of baby boomers
Business Horizons
1994 : SEP-OCT, VOL. 37:5, p. 64-69
 1994 Swinyard, W. R.
Rinne, H. J.
2.
Offensive versus defensive TV programming strategies.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 45-56
 1984 Henry, M. D.
Rinne, H. J.
3.
Predicting program shares in new time slots.
Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 9-17
 1984 Henry, M. D.
Rinne, H. J.
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