search query: @author Rivers, D. / total: 2
references: 1-2 / 2
« previous page | next page »
 titleyearauthor
1.
Creating new brand names: effects of relevance, connotation, and pronunciation
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 148-162
 2008 Bao, Y.
Shao, A.T.
Rivers, D.
2.
Realities of R&D as a business: MBI's experience
R. and D. Management
2000 : OCT, VOL. 30:4, p. 349-354
 2000 Jain, M.
Rivers, D.
« previous page | next page »
SCIMA