search query: @author Roberts, C. J. / total: 2
references: 1-2 / 2
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title | year | author | ||
1. |
European Journal of Marketing
1990 : VOL. 24:8, p. 6-19 |
1990 | McDonald, G. M. Roberts, C. J. |
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2. |
Management Decision
1989 : VOL. 27:6, p. 31-37 |
1989 | Roberts, C. J. McDonald, G. M. |
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